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Last Updated: Monday, 9 August, 2004, 14:02 GMT 15:02 UK
TiVo halves prices to drive sales
A family using TiVo's television recorder
TiVo faces a potential challenge from rival systems
TiVo, the maker of digital television recorders, has halved its prices in the US to just $100 (54), as part of a $50m plan to increase user numbers.

The California-based firm, whose subscription-based service allows users to record and pause live TV, wants to attract 10 million users by 2008.

TiVo, which currently has 1.6 million subscribers, also hopes to increase sales to $1bn, up from $141m last year.

Some analysts are doubtful that the firm will hit its targets.

They have suggested that TiVo may actually see sales slow as more rival systems come onto the market.

The company's share price recently hit a 16 month low.

Forrester Research analyst Josh Bernoff said TiVo was attempting to get as many subscribers as possible before the rival services start to arrive.

"This is their shot to get a whole lot of new subscribers before cable DVR subscribers really take off," he said.


SEE ALSO:
Murdoch defection hits TiVo hopes
09 Jun 04  |  Business
TiVo slated for 'invading privacy'
14 Feb 03  |  Entertainment
Tivo looks on bright side
22 Aug 02  |  Business
TiVo hits its stride
31 May 02  |  Business
Patent deal boosts Tivo
25 May 01  |  Entertainment


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