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Last Updated: Monday, 16 February, 2004, 18:45 GMT
Women outspending men on internet
Woman surfing the net
Are women now spending more than men online?
Women have discovered the same aptitude for internet shopping, that some have for hitting the high street.

According to a new survey, UK women are now spending more money online than men for the first ever time.

Although surfing the net has long been seen as a man-thing, the study found the amount spent online by a typical woman rose 71.4% in 2003.

Among online shoppers of both sexes, the over-55s were the biggest spenders according to the report.

Silver surfers

But back in the gender divide, the average bill for a female internet shopper is now 495, compared to 470 for their male counterparts.

"Though surfing the net has long been seen as a male-orientated activity, this is no longer the case for e-retail, and women's inclination to shop has become the main driver of online sales growth," said analyst group Verdict, the author of the report.

The average over 55-year-old who shopped via a website last year bought more than 527 worth of goods and services - more than any other age group.

"They have a disposable income and are able to accept deliveries during the day," said the report.

"Many more affluent pensioners have adopted the internet as a hobby and enjoy surfing the net for cheap prices and good deals."

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