[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Wednesday, 4 February, 2004, 00:34 GMT
Ryanair advert dubbed 'offensive'
Ryanair aircraft on the tarmac
"Word play" has landed the budget airline in hot water
Ryanair, the budget airline, has been criticised by the Advertising Standards Authority (ASA) for using offensive language in an advert.

Published just before bonfire night, the advert depicted fireworks with the headline "Fawking great offers."

The ASA received 47 complaints from the public on the grounds that the wording was too suggestive.

The ASA upheld the complaints, while the airline responded by saying the advert was "intended to be humorous."

Ryanair added that the advert, which ran in The Daily Telegraph, was merely "word play" and did not believe it would cause widespread offence.

The ASA noted Ryanair's argument but concluded that the term "Fawking" was likely to be seen as play on a swear word and was therefore offensive.

The ASA has told Ryanair not to run similar adverts in future.

On Tuesday the European Commission ordered Ryanair to pay back some of the discounts it got from Belgian authorities to use Brussels Charleroi airport.

The Commission said the airline would have to repay a "reasonable" sum, which it implied would be about 4m euros.

In response, Ryanair vowed to fight the decision branding the Commission's decision a "disaster".


SEE ALSO:
Q&A: Ryanair's Charleroi knock-back
03 Feb 04  |  Business
Ryanair vows fight over subsidies
01 Feb 04  |  Business
Ryanair to appeal over wheelchair
01 Feb 04  |  Business
Ryanair loses disability ruling
30 Jan 04  |  Business


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific