Stelios Haji-Ioannou, founder of Easyjet, has set his sights on shaking-up the bus industry.
Now Stelios is eyeing up the coach market
Easybus aims to provide "intercity, point to point" minibus services, with prices varying according to demand.
A report in the Sunday Telegraph said Mr Haji-Ioannou is currently in talks with bus manufacturers and operators about buying a fleet of vehicles.
The service is expected to initially carry passengers between London and Birmingham at a cost of £1.
In a statement, the company said it expected to launch its service "in the following months".
Easybus explained that by using minibuses its service would have "greater flexibility" in choosing its pick-up and drop off points.
The move will also allow the service to fill its vehicles more efficiently, and therefore keep down costs.
It added that bookings - as is usual for all Easygroup companies - will be made over the internet.
The service is expected to rival Stagecoach's Megabus which offers various routes - such as Dundee to Perth or Oxford to London for as little as £1.
In an interview with Channel 4 News on Sunday, Mr Haji-Ioannou will say: "I believe Easybus could become the Easyjet of the road."
He will add that the lack of competition means intercity coach market has "had it too good for too long" - much like the airline industry before Easyjet arrived on the scene.
This latest venture plan comes just six months after the launch of Easycinema.
The 10 screen cinema in Milton Keynes has no box office or food stalls and tickets start at 20p.