The fifth Harry Potter book, about the boy wizard loved by millions around the globe, is set to work its magic once again for its publisher Bloomsbury.
JK Rowlling's fifth Harry Potter book is eagerly awaited
Bloomsbury Publishing said on Thursday it had increased its pre-tax profits by 19% to £11.1m on a turnover of £68m.
Profits were boosted by Bloomsbury's range of books for grown-ups, including bestsellers such as Donna Tartt's 'The Little Friend' and Joanna Trollope's 'Girl from the South'.
The publisher is expecting more growth this year as it plans the release of the much-anticipated fifth book in the Harry Potter series in June.
We will be printing a massive number
Bloomsbury chief executive Nigel Newton
JK Rowling's new Harry Potter book, titled 'The Order of the Phoenix', is already a bestseller even before its release while the other four Potter books are still on bestseller-lists around the globe.
"We will be printing a massive number. The intensity of demand on publication date will be like nothing we have ever seen," Bloomsbury chief executive Nigel Newton said.
The Harry Potter books have enjoyed unprecedented success.
The fourth book, called 'Harry Potter and the Goblet of Fire', was published in 2000 and turned out to be the fastest-selling book in history in its first weekend of publication.
The three preceding books of the series were slower to take off, but have been equally successful, and the first two instalments have been made into Hollywood films.
The filming of the third film in the series is just about to start.
The Potter books have made its writer JK Rowling a global literary star and one of the richest women in the UK.
The two feature films alone have grossed $1.7bn (£1.08bn).
Other high-profile books out this year included the British model Sophie Dahl's debut 'The Man with the Dancing Eyes' as well as UK Chancellor Gordon Brown's book 'Courage'.
Bloomsbury shares were trading 0.7% higher on the news.
Bloomsbury shares have strongly outperformed the media sector in the past year.