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Tuesday, November 4, 1997 Published at 20:07 GMT


Tiramisu topples tangerine jelly

Sales of jelly are wobbling badly

The British seem to be losing their taste for what was once one of their favourite dishes - the jelly.

Sales are falling fast, even though other puddings are more popular than ever.

[ image: New family favourites]
New family favourites
New figures show that while British taste buds have grown to love newer desserts like fromage frais and tiramisu, sales of jelly have wobbled alarmingly.

"Jelly is still a fun dessert for many kids, though it would appear few adults eat it any more," say industry analysts Datamonitor.

Since 1992 jelly sales have fallen from £37 million to £32 million, down from 3,200 tons to 3,100 tons, according to latest figures.

The biggest gains in pudding sales have come from low-fat fromage frais and chilled or potted desserts including mousses and cheesecakes.

[ image: Jelly - once served on the highest tables]
Jelly - once served on the highest tables
But ice cream is still the biggest seller with flavours such as nut brittle overtaking traditional tastes like raspberry ripple and vanilla.

The consumers' perception of yogurt as a healthy alternative, together with an increase in variety, helped sales reach £625 million a year.

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