BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX     

BBC News World Edition
 You are in: Business  
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
Business
E-Commerce
Economy
Market Data
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
SERVICES
-------------
EDITIONS
Tuesday, 9 July, 2002, 12:28 GMT 13:28 UK
Sex sales soar at Ann Summers
Ann Summers shop
The company is looking to open more stores
The UK sex shop chain Ann Summers has said it enjoyed a surge in sales over the past year.


People are more relaxed about spicing up their sex lives

Jacqueline Gold
Chief executive, Ann Summers
Sales of lingerie and sex toys at its stores jumped by 28%, while internet sales leapt by 71%.

"2001/2002 has been one of our best years ever and is proof that the British people just can't get enough of sex," said chief executive Jacqueline Gold.

She added that profits were expected to reach about 9.5m - more than double the previous year's figure.

More spice

Ms Gold said there was not one main reason for the rise in sales, but noted that British attitudes towards sex were changing.

"People are more relaxed about spicing up their sex lives," she said.

Turnover rose to 85m for the year to 30 June.

This included sales from its stores and the internet, and from sales generated through Ann Summers' parties held at people's homes.

More stores

The figures also included sales from the lingerie chain Knickerbox, which Ann Summers bought out of administration in 2000.

Ms Gold said that the Knickerbox chain had been turned round and was now going into profit.

She added that she thought there was potential to expand the Ann Summers chain to between 100 and 150 stores in the UK.

At the moment, there are 62 stores in the UK and Ireland, and the company is opening stores in Spain this summer.

See also:

22 Jan 02 | Business
23 Aug 01 | Business
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories

© BBC ^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes