BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX     

BBC News World Edition
 You are in: Business  
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
Business
E-Commerce
Economy
Market Data
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
SERVICES
-------------
EDITIONS
Wednesday, 5 June, 2002, 11:14 GMT 12:14 UK
McDonald's settles French fry row
McDonald's shop front
McDonald's: French fries were 'improperly identified as vegetarian'
McDonald's has agreed to pay a $10m settlement after Hindus living in the United States started legal action against the fast-food giant.

The lawsuits said the company had failed to disclose that it had used beef flavouring in its French fries.

McDonald's had previously assured Hindu, vegetarian and other groups that it cooked its fries in vegetable oil, but conceded that customers might have been confused about the flavouring.

Disclosure of the payment was made in a statement posted on the company's website.

Apology

McDonald's also said that it "sincerely apologises to Hindus, vegetarians and others" for improperly describing its fries and hash browns sold in the US as vegetarian.

"We regret we did not provide these customers with complete information, and we sincerely apologize for any hardship that these miscommunications have caused," it said.

The McDonald's payment and apology are part of a wider settlement of five class-action lawsuits alleging that the company misled consumers by wrongly describing its French fries as vegetarian.

See also:

04 May 01 | South Asia
03 Apr 02 | Business
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories

© BBC ^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes