BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific Arabic Spanish Russian Chinese Welsh

 You are in:  Business
Front Page 
UK Politics 
Market Data 
Your Money 
Business Basics 
Talking Point 
In Depth 

Commonwealth Games 2002

BBC Sport

BBC Weather

Friday, 3 May, 2002, 13:21 GMT 14:21 UK
Air Miles 'threaten dollar's dominance'
holiday scene
6m people in the UK have Air Miles
Air Miles currently in circulation are said to be worth $500 billion - making them the second biggest "currency" after the dollar.

Air Miles facts
American Airlines set up first airline reward scheme 21 years ago, called the "Advantage Travel Programme"
"Air Miles" originates from the UK 13 years ago
Name now franchised to third parties, including British Airways who has owned the UK Air Miles operation since 1994
Source: Air Miles UK

At its current rate of growth the stock of miles could overtake the dollar within two years.

The figures were calculated by the Economist, which reports that because there are so many unredeemed vouchers it will get harder for customers to secure the flights of their choice.

World currency

American Airlines was the first airline to launch a loyalty programme, called the "Advantage Travel Programme" 21 years ago.

Since then, some 100 million people around the world now belong to a frequent-flyer or loyalty scheme.

How many Air Miles do you need?
London to Paris (return): 450
London to Geneva (return): 950
New York (return): 6,800

Almost 50% of miles are earned without leaving the ground, as airlines sell miles to partners like credit card companies, telephone companies, car rental agencies, hotels and supermarkets.

UK history

Many schemes worldwide have now branded their loyalty programmes under the Air Miles trademark, which originated in the UK.

The Air Miles UK day-to-day operation has been run by British Airways since 1994, although the trademark is owned by an other organisation.

Six million people are members of the scheme in the UK.

The BBC's Rory Cellan-Jones
"Frequent flyer schemes are threatening to get out of control"
See also:

15 Mar 02 | Business
Tesco offers air miles
21 Feb 02 | Business
Flight delays fall
Internet links:

The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.

E-mail this story to a friend

Links to more Business stories