BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific Arabic Spanish Russian Chinese Welsh
BBCi CATEGORIES   TV   RADIO   COMMUNICATE   WHERE I LIVE   INDEX    SEARCH 

BBC NEWS
 You are in:  Business
Front Page 
World 
UK 
UK Politics 
Business 
Market Data 
Economy 
Companies 
E-Commerce 
Your Money 
Business Basics 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 


Commonwealth Games 2002

BBC Sport

BBC Weather

SERVICES 
Thursday, 25 April, 2002, 11:26 GMT 12:26 UK
Sony sales hit new record
Sony Vaio laptop computers
Sony's electronics division has had a tough year
A weak yen and strong demand for electronic games sent the Japanese electronics giant Sony's sales soaring to new record levels last year.

Sony chief financial officer Teruhisa Tokunaka
Mr Tokunaka has high hopes for the future
"Aided by the depreciation of the yen, Sony achieved the largest consolidated sales in our history," the company said.

But the company's profits slipped after it was hit by tighter margins for electronic goods, bloated inventories, large restructuring costs and a fall in the value of its share holdings in Japan.

"Looking back, the last fiscal year was one of the most difficult times, an especially tough year for electronics, and we were forced to issue profit warnings twice," said chief financial officer Teruhisa Tokunaka.

Profit boost

Sony's pre-tax profits dived 65% lower to 92.8bn yen (490m; $720m) during the year to March on sales of 7.578bn yen.

But the group predicted that this year should prove much more profitable, thanks to changes being made within the electronics giant.

"Since we expect the severe economic environment to continue in the next fiscal year, we aim to raise our level of profitability through further restructuring of the entire Sony Group," said chairman and chief executive Nobuyuki Idei.

New highs

Sony predicted that its group pre-tax profits should more than treble to 310bn yen in the year to March 2003.

Its net profits, which fell 8.6% to 15.3bn, should exceed 150bn yen by March next year, the group predicted.

Even sales should rise in the months ahead, Sony predicted, to more than 8,000bn yen.

During the last fiscal year, a fall in the value of shares owned by Sony hit its profits, as did the 7.4bn cost of spinning off its mobile phone unit into a joint venture with Ericsson.

Playstation 2

Sony's games division enjoyed sales in excess of 1,000bn yen during the last year, mainly due to its fast selling Playstation 2 video games console.

Mr Idei said the console "gained stature" during the year, thus boosting sales of linked software.

"Going forward, in addition to expanding the game business, we will increase profitability by fully utilising the business opportunity expanding potential of all the hardware in the Sony Group," said Mr Idei.

See also:

25 Jan 02 | Business
Games boom drives Sony profits
20 Dec 01 | Business
Sony targets broadband for PS2
25 Oct 01 | Business
Sony warns of tough times ahead
28 Aug 01 | Business
Ericsson and Sony in mobile tie-up
26 Jul 01 | Business
Consumer slump triggers Sony loss
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories