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Sunday, 18 November, 2001, 16:14 GMT
BSkyB dishes 'to include ITV'
ITV News at Ten
ITV's News at Ten could reach Sky's customers
The satellite broadcaster BSkyB will at last allow its rival ITV to broadcast its channels to subscribers with Sky satellite dishes, according to the Sunday Telegraph.

Until now, Sky subscribers have had to either forego ITV1 or have a separate aerial to receive it.

Following a deal between the two rivals, due to be announced on Monday, the Sky subscribers will be able to receive ITV1, ITV2 and ITV Sports in digital format via their existing dish, the newspaper said.

The deal would be worth about 17m ($24 million) to BSkyB, the newspaper reported.

ITV's owners, Carlton Communications and Granada, will benefit from having safeguarded advertising revenues worth about 200m.

The revenues would be derived from regionally targeted advertising campaigns.

Access to BSkyB's digital satellite network makes this possible.

See also:

25 Oct 01 | Business
ITV Digital defies sceptics
30 Sep 01 | Business
Digital TV firms mull tie-up
25 Jul 01 | Business
Worst over for BSkyB?
23 Jul 01 | Business
EU investigates BSkyB
30 Jul 00 | Business
BSkyB eyes ITV news deal
09 Feb 00 | Business
BSkyB boosts internet sites
26 Jul 00 | Business
BSkyB: Digital take-up 'phenomenal'
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