Wednesday, August 19, 1998 Published at 11:28 GMT 12:28 UK
Business: Your Money
Interactive TV wars
Coming soon..interactive services over your TV
Cable and Wireless Communications (CWC), the UK's biggest cable operator, is to launch its own interactive television service.
CWC's 'TV Mall' will be offered next year as part of its 200 channel digital service.
It will offer subscribers home shopping, banking and news and information services.
Deals have already been signed with a number of companies, including British Airways, Littlewoods, Barclays and Associated News Media, a subsidiary of the Daily Mail.
BIB is to provide home shopping services for BSkyB's 140 channel digital television service. The company says it is in talks with some 30 retailers but has yet to name them and BIB has already lost two chief executives this year.
Going it alone
Cable and Wireless said it considered using BIB, but in the absence of any concrete business plans decided to go it alone.
The CWC system will be Internet based, which is an advantage to retailers as they do not have to adapt their technology to run on BIB's applications.
CWC's chief executive Graham Wallace said: "There is clear evidence of the consumer appetite for greater flexibility in the purchasing of services and products, and for accessing information. Interactive retailing..is a natural extension of this powerful trend."
The company said it believed that adding these services would encourage the take-up of digital TV among its 800,000 subscribers.
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