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Saturday, 30 June, 2001, 21:03 GMT 22:03 UK
'50m' for Guinness Book of Records
Guinness
Guinness forms part of the world's biggest drinks group
Guinness is planning to sell its Book of Records for an estimated 50m.

The company, owned by Britain's Diageo, the world's biggest drinks group, is in discussion to sell the title to Gullane Entertainment.

Gullane Entertainment's joint venture company, Sooty Limited, owns the worldwide copyright to the characters Sooty, Sweep, Soo and Cousin Scampi.

And the lovable glove puppets themselves made the Book of Records after notching up 49 consecutive years as the longest-running children's TV show in the world.

sooty
Sooty gets busy - but is it a record?
Gullane Entertainment also owns the rights to Thomas the Tank Engine and Captain Pugwash.

The Book of Records, now in its 48th edition, is printed in 20 different languages and sold in 37 countries around the world.

Originally designed for pub landlords, the book first appeared in 1955.

It has since sold more than 80 million copies worldwide, becoming the best-selling copyright book in the world.

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