BBC Homepage World Service Education
BBC Homepagelow graphics version | feedback | help
BBC News Online
 You are in: Business
Front Page 
World 
UK 
UK Politics 
Business 
Market Data 
Economy 
Companies 
E-Commerce 
Your Money 
Business Basics 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 

Thursday, 14 June, 2001, 14:37 GMT 15:37 UK
Women overtake men online
Graph showing increase in women surfers
British women are spending longer than men on the web for the first time, according to new data from Internet Research firm NetValue.

A grand total of 5.8m women logged onto the web during May, an increase of 30% or 1.8 million women since the beginning of the year.

Women stayed online for an average of 462 minutes during May, while the men trailed behind at 414 minutes.

Men were typically far keener to get online than women, and once made up 60% of all internet users.

But the tide has steadily been turning, as sites specifically designed for women help to pull in the female audience.

Targeting women

Women also viewed a broader range of sites than their male counterparts.

Top five women's sites
handbag.com
icircle.com
ivillage.co.uk
femail.co.uk
ivillage.com
NetValue reports that women surfed their way through 412 unique pages in May, compared to the 347 clicked on by the men.

Women's websites are gaining in popularity, with 7.7% of all home internet users visiting one in May.

Handbag.com - which offers news, e-mail and online shopping - is the most popular women's site with a reach of 1.4% and 198,000 unique visitors in May.

The average visitor stayed for 16.9 minutes on the site, which is half owned by the UK chemists chain Boots.

But men's surfing habits are also being buoyed by the very sites that target an all female audience.

One third of all visitors of 'women's websites' are men.

The male love affair with the net is also being boosted by the Big Brother site, which attracted 600,000 visitors in the first week - 62% of them men.

Search BBC News Online

Advanced search options
Launch console
BBC RADIO NEWS
BBC ONE TV NEWS
WORLD NEWS SUMMARY
PROGRAMMES GUIDE
See also:

11 Jun 01 | Business
US 'to lose internet dominance'
06 Jun 01 | Business
Company crackdown on staff who surf
23 Apr 01 | Business
UK internet use growing
03 Apr 01 | Business
UK behind in broadband race
30 Mar 01 | Business
Germany 'powers' up the net
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories