BBC Homepage World Service Education
BBC Homepagelow graphics version | feedback | help
BBC News Online
 You are in: Business
Front Page 
World 
UK 
UK Politics 
Business 
Market Data 
Economy 
Companies 
E-Commerce 
Your Money 
Business Basics 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 

Saturday, 31 March, 2001, 11:02 GMT 12:02 UK
Meat adverts hit by foot-and-mouth
Supermarket meat
Television meat promotions are being shelved
Television meat advertising campaigns in the UK are being postponed in light of the foot-and-mouth crisis.

Supermarket chain Waitrose told BBC News Online it had decided to pull a campaign which had been due to begin shortly.

The Meat and Livestock Commission, which has already stopped its television advert for beef, has confirmed it has shelved plans for promoting lamb this Easter.

But McDonald's refused to confirm it had cancelled plans for a 5m television campaign for burgers.


We felt the campaign was inappropriate given the distressing pictures of funeral pyres

John Bullock, MLC Spokesman

A Waitrose spokeswoman said its campaign had been due to focus on the special relationship between the supermarket chain and farmers who supply directly to the shops.

"It was inappropriate to be transmitting images celebrating the success of the country and the achievements of the farming industry in the present atmosphere," she said.

But she said the campaign may be relaunched later with a different focus.

'Inappropriate campaign'

John Bullock, a spokesman for the Meat and Livestock Commission said the organisation had halted its television campaign for beef, featuring comedian Harry Enfield.

Harry Enfield as Nice but Dim
An advert featuring Harry Enfield has already been pulled
"We felt the campaign was inappropriate given the distressing pictures of funeral pyres," he said.

He added that the MLC, which promotes British meat, would monitor the situation.

The Independent newspaper reported that McDonald's postponed a television advertising campaign for red meat during the foot-and-mouth outbreak.

But a spokesman for the fast food chain said: "We have planned promotions running at the moment. We move dates around as with any marketing."

But he said the company's planned budget spend on advertising had not changed.

And he added that the foot-and-mouth outbreak had not had a noticeable impact on its sale of meat products.

Search BBC News Online

Advanced search options
Launch console
BBC RADIO NEWS
BBC ONE TV NEWS
WORLD NEWS SUMMARY
PROGRAMMES GUIDE
See also:

30 Mar 01 | UK Politics
D-Day for Blair
31 Mar 01 | Scotland
Kennedy calls for election delay
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories