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Anne Gillin, analyst at Lehman Brothers
"Ultimately they'll have to make some very critical assesments of their portfolio"
 real 28k

Thursday, 22 March, 2001, 22:28 GMT
P&G cuts 9,600 jobs
P&G's European headquarters
P&G plans to cut 9% of its workforce
The consumer products group Procter & Gamble plans to cut 9,600 jobs worldwide.

The company has been struggling with rising costs and slow sales growth for the past two years.


No one ever cost-saves their way to sustainable growth

A.G. Lafley
chief executive
Sales increased just over 4% in fiscal 2000 and fell 4% in the first six months of fiscal 2001.

P&G makes Crest toothpaste, Tide detergent and Pampers nappies.

The 9,600 cuts within a workforce of 110,000 amounts to 9% of the company's employees.

This is lower than rumours of 11,000 to 22,000 cuts which were circulating on Wednesday.

US jobs under threat

About 40% of the job losses will be in the US.

One-third of the cuts will come from manufacturing projects. This will also involve plant closures.

Job figures
9% of workforce cut
40% of cuts in US
17,400 cuts in total since 1999
The remaining two-thirds of the reductions will affect non-manufacturing positions at all levels.

The job cuts extend a previous cost-cutting programme from 1999 called "Organisation 2005", which involved 15,000 job losses.

The company still had 7,800 jobs to cut under that programme. With this latest announcement, the total job losses will be about 17,400.

Savings

The cost of the job-cutting programme is estimated to be about $1.4bn after taxes.

Through the programme, P&G plans to reduce overhead and manufacturing expenses, saving $600m to $700m by 2004.

"The cost benefits of strengthened competitiveness and improved productivity are significant, but this is not just a cost-cutting program," said A.G. Lafley, chief executive.

"No one ever cost-saves their way to sustainable growth," he said, adding the company would invest its savings in marketing, product innovation and improved pricing practices.

Last month, P&G said it expected profits in the second half of fiscal 2001 to be lower than expected because of an economic crisis in Turkey, its 12th-largest market.

P&G shares closed down 45 cents at $62.75.

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See also:

21 Feb 01 | Business
Coca-Cola and P&G in new venture
09 Jun 00 | Business
Procter & Gamble chief quits
09 Jun 99 | The Company File
Procter & Gamble cuts 15,000 jobs
20 Mar 01 | Business
US cuts rates to 5%
20 Mar 01 | Business
Big two aim for growth
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