Currys slogan banned

Currys banned from using "unbeatable low prices" logo

An advertising watchdog has banned electrical goods retailer Currys from using its "unbeatable low prices" slogan.

The slogan features in many of the company's newspaper adverts.

The UK's Advertising Standards Authorities (ASA) has banned the slogan after finding that Currys is often more expensive than its rival Comet.

The ASA decided to investigate the prices of Currys' range of appliances after Comet complained that the slogan was misleading.

Price checks by the ASA revealed that many of Currys' goods were more expensive than at Comet.

Currys claimed in its defence that the "unbeatable" prices slogan was "common advertising hyperbole and would not be interpreted literally".

The ASA has asked Currys to remove the slogan from all newspaper and print advertising.

Currys is owned by the retail chain Dixons.