BBC Homepage World Service Education
BBC Homepagelow graphics version | feedback | help
BBC News Online
 You are in: Business
Front Page 
World 
UK 
UK Politics 
Business 
Market Data 
Economy 
Companies 
E-Commerce 
Your Money 
Business Basics 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 

Wednesday, 22 November, 2000, 16:48 GMT
Kodak targets nostalgic digi-cam users
Kodak's new digital photo service
An online service that will make professional prints of photographs taken using digital cameras was launched on Wednesday by the photo firm Kodak, in a joint venture with the internet service provider Freeserve.

"Consumers have always been in control of their picture taking. This puts them in control of their picture making as well," said Gareth Jones, general manager, Kodak Digital Europe.

The competition is out there

Only very cynical critics would dispute that it is a good idea.

However, the problem for the Kodak/Freeserve alliance is that it is not a new one.

Other firms, for example PhotoBox in association with Fujifilm, are already offering similar services.

"We're not the first," Mr Jones acknowledged. "But this is a combination of two premier names in the industry."

However, "we're not late into this," insisted Freeserve spokesman Paul Barker, who said that the launch was carefully timed.

"It is just before the Christmas selling period, which is perfect," he said.

Growing market

Electrical goods chain Dixon, the owner of Freeserve, will promote and distribute the service to anyone who buys a digi-cam in one of its 1,100 shops in the UK.

The market for digital cameras in Europe is doubling every year.

Kodak and Freeserve hope that as the sales of digital cameras continue to grow, people will be taking ever more photographs.

This should in turn boost demand for the prints offered by the new online service, Mr Jones said.

He argued that people are still keen to have paper copies of their photos, in addition to the digital versions that they can watch on screens and send by email.

Mr Jones compared the development of digital photography to the growth of mobile telephone ownership.

"You haven't thrown away your fixed phone line. You just talk more," Mr Jones said.

Search BBC News Online

Advanced search options
Launch console
BBC RADIO NEWS
BBC ONE TV NEWS
WORLD NEWS SUMMARY
PROGRAMMES GUIDE
See also:

21 Jun 00 | Business
Kodak looks to digital salvation
02 Mar 00 | Sci/Tech
Digital cameras take on film
26 Feb 00 | Sci/Tech
In pictures: Compact technology
25 Jan 00 | UK
Cradle to grave online
08 Nov 00 | Business
The cost of connecting
01 Nov 00 | Business
Freeserve in share options shake-up
19 Oct 00 | Business
Freeserve ejected from FTSE 100
09 Oct 00 | Business
Freeserve cuts off heavy users
28 Sep 00 | Business
Freeserve losses double
26 Sep 00 | Business
Freeserve tackles network trouble
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories