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KFC advertisement in Australia sparks race row

By Nick Bryant
BBC News, Sydney

KFC China
KFC faces different pressures in many widely different cultures

The Australian arm of the fast food chain Kentucky Fried Chicken has had to withdraw an advertisement after accusations of racial insensitivity.

It showed a white cricket fan trying to pacify a group of rowdy West Indian fans by handing around fried chicken.

When the advertisement reached America via the internet there were complaints.

It was accused of reinforcing a derogatory racial stereotype linking black people in the American deep south with a love of fried food.

The advertisement from Kentucky Fried Chicken features a white cricket fan dressed in the green and gold of the Australian team surrounded by a group of West Indian supporters, who are dancing and singing to a calypso beat.

He decides to quieten them down by handing around a bucket of fried chicken.

Picked up by the American media, the advertisement immediately stirred controversy, because it was alleged to have perpetuated the racial stereotype that black people eat a lot of fried chicken.

The fast food chain's head office in America said it was withdrawing the advertisement, and apologised for what it called "any misrepresentation" which might have caused offence.

It is the second time in three months that something broadcast in Australia has caused a racial stir in America.

The last flare-up was over an entertainment show on the Australian network Channel Nine in which a group of singers appeared with blacked-up faces to impersonate the Jackson Five.



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