Page last updated at 17:55 GMT, Tuesday, 9 September 2008 18:55 UK

Bald-head adverts for NZ airline

Bald man
The airline seeks bald fliers to use as "cranial billboards"

New Zealand's national airline is looking for bald passengers to head up a new advertising campaign.

The carrier said it wanted 50 passengers to be "cranial billboards" and publicise a new check-in service on their heads.

The fliers will be offered money to have their pates temporarily tattooed with the message.

The airline said it would pay NZ$1,000 (380; $666) per head, making it easy money for bald frequent fliers.

The airline's marketing manager Steve Bayliss said in a statement: "How better to tell our customers that Air New Zealand is going to do something about [long check-in queues]... than through messaging they can read while they're standing in a queue themselves?"

Hating my bald head
14 Jun 07 |  Magazine
Country profile: New Zealand
16 Apr 08 |  Country profiles


The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Sign in

BBC navigation

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific