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Last Updated: Tuesday, 7 November 2006, 03:15 GMT
Imelda Marcos comes into fashion
Imelda Marcos
Some items from her own wardrobe will appear in the new collection
The former first lady of the Philippines, Imelda Marcos, is launching her own fashion label.

The "Imelda Collection", unveiled at a Manila hotel, will begin with a range of jewellery designed by her eldest daughter Maria, better known as Imee.

The brand is expected to include clothing and shoes, with items recycled directly from Mrs Marcos' own outfits.

Her wardrobe became an by-word for extravagance and she was once reputed to own more than 3,000 pairs of shoes.

More than 1,200 of these were found abandoned in the presidential palace when she and her husband, Ferdinand Marcos, fled the country following a popular revolution in 1986.

'The Imelda spirit'

Now the 77-year-old former beauty queen has put her name behind a collection which will sell for more modest prices than the fashion items she became notorious for buying while her husband was in power.

Imelda and Imee Marcos
Daughter Imee Marcos is behind her mother's fashion launch

Items in the "Imelda Collection" are expected to retail for between $20 and $100.

"What we are selling is not something valuable, but ... it is something invaluable because it's only beauty that can feed the spirit," said Imelda Marcos.

She said the idea for a jewellery collection came from her grandson, Martin "Borgy" Manotoc, who told her: "You are creating beautiful things like jewels from practically garbage."

Imee Marcos said her mother's accessories, discovered at flea markets and transformed into jewellery, were "just a visual and tactile reminder of... the Imelda spirit".

No convictions

Imelda Marcos was found guilty on corruption charges in the mid-1990s and sentenced to a minimum of 12 years in prison, but the conviction was overturned on appeal.

Former President Marcos died in Hawaii in 1989, and members of his family, including the former first lady, returned to the Philippines in 1991.

Although a large number of corruption charges were filed against the Marcos clan, no family member has ever been finally convicted in the courts.

Archive footage of Imelda Marcos' jewels and clothes

Manila wants Marcos jewels sold
12 Sep 05 |  Asia-Pacific
Philippines loses out on Marcos millions
01 Feb 02 |  Asia-Pacific
Imelda Marcos free to travel abroad
03 Dec 01 |  Asia-Pacific
Homage to Imelda's shoes
16 Feb 01 |  Asia-Pacific
The day I met Imelda Marcos
31 Oct 00 |  Asia-Pacific
Timeline: The Philippines
03 Aug 01 |  Asia-Pacific

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