A New Zealand winemaker is launching a pink-hued wine for Australia's gay community and calling it Pansy.
Pansy's makers hope to paint Syney pink
Producers hope the rose wine will appeal to Sydneysiders, who consume $3.1m (£1.6m) of alcohol each month.
The husband and wife team behind the drink said the wine was originally devised as a way of thanking their gay friends in the industry.
Described as "fresh, funky and fun", the winemakers say the blend was created as a bit of fun.
"Pansy is about friendship, kindness and generosity of human spirit," winemaker Erica Crawford said.
The winemakers said "Pansy" will be launched in Sydney next week at a nightclub along the route of the city's annual gay Mardi Gras.