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Thursday, 27 July, 2000, 22:15 GMT 23:15 UK
Internet privacy plan

The United States government has approved a plan by internet advertisers to address concerns over the right to privacy of internet users.

A group representing ninety percent of America's online advertisers says consumers will have the right to prevent the collection of data about them unless they've given their consent.

People should also be able to see information already collected on them.

New technology allows companies to collect information about the internet websites people visit to create profiles for targetting advertising.

The US government has welcomed what it calls industry self-regulation but privacy campaigners have described the plan as a report written by the industry for the industry which did not respond to public concerns.

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