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Burger chain markets meat scent

Burger King food products
Burger King describes the scent as seductive

American fast food chain Burger King is marketing a men's fragrance with the scent of meat.

Called Flame, the company says the spray is "the scent of seduction with a hint of flame-broiled meat".

The scent is on sale in New York for $3.99 (2.65) and through a website that features a variety of romantic images - but no actual burgers.

Its character the Burger King is also seen reclining almost naked in front of a log fire with whipped cream.

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