Burger chain markets meat scent

Burger King describes the scent as seductive

American fast food chain Burger King is marketing a men's fragrance with the scent of meat.

Called Flame, the company says the spray is "the scent of seduction with a hint of flame-broiled meat".

The scent is on sale in New York for $3.99 (£2.65) and through a website that features a variety of romantic images - but no actual burgers.

Its character the Burger King is also seen reclining almost naked in front of a log fire with whipped cream.