By Will Grant
BBC Americas editor
A weekly television and radio address by the Venezuelan President, Hugo Chavez, is due to become a daily show, albeit in a shortened version.
Hugo Chavez has used his weekly show to celebrate his agenda
Since 1999, his four-hour programme, Alo Presidente, has run on Sundays.
It will now become a 90-minute TV show broadcast on Thursdays, with a live radio show on the other weekdays.
Mr Chavez will continue to highlight what he says are the achievements of his administration, as well as openly insulting his political enemies.
For thousands of his supporters in Venezuela, Alo Presidente's familiar theme music is a cue to tune in to see what is, undoubtedly, a colourful show.
Mr Chavez uses the programme to celebrate his political agenda, to announce ad hoc policies and to insult his opponents, most often President George W Bush.
He also takes calls from members of the public on Alo Presidente, to discuss their grievances and supposedly solve them live on air.
And he has travelled the country with the show - one recent episode, for example, was broadcast at a cattle ranch in San Carlos, the capital of the state of Cojedes.
But, the programme will now be shortened to 90 minutes - to be broadcast on state television on Thursdays, with live radio shows on the other four weekdays.
The government says it is a response to the needs of the 21st-Century socialist revolution, which Mr Chavez has been driving since his re-election.
However, opponents point out that although the programme is shorter, there will be more of them, which amounts to an increase in the air-time given over to the president's agenda.