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Last Updated: Saturday, 15 July 2006, 23:27 GMT 00:27 UK
Drink-driving beer boss censured
Peter Coors
Peter Coors was stopped on his driveway by a police officer
US beer magnate Peter Coors has had his licence revoked for driving under the influence of alcohol in the western state of Colorado.

A hearing ruled that Mr Coors had failed to heed a stop sign in May and was driving while intoxicated.

Mr Coors, 59, admitted driving after consuming beer at a wedding.

"I made a mistake," Mr Coors said in a statement. "For years, I've advocated the responsible use of our company's products."

He added: "That's still my message, and our company's message. I'm sorry I didn't follow it myself."

I should have planned ahead for a ride
Peter Coors

His spokeswoman, Kabira Hatland, said Mr Coors had failed to stop at the sign and when he reached his driveway in Golden he was stopped by a police officer.

Mr Coors was found to have a blood alcohol level of 0.088%. Colorado sets 0.08% as the level for driving under the influence of alcohol.

Mr Coors will be arraigned on 20 July and has 30 days to appeal against the revocation order.

He could have his licence suspended for up to a year, but as he has no previous convictions, he is more likely to face a 90-day ban.

He became chief executive of Coors in 2000. He is now on the board of directors of the merged Molson Coors Brewing Co, which has net sales of more than $5.6bn (3bn).

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