Peru's ex-President Alberto Fujimori - exiled after a corruption scandal - has pinned his hopes for a political comeback on a cola drink.
Alberto Fujimori says many Peruvians still support him
He has given his backing to Fuji-Cola, a new drink he claims will "quench the thirst of popular discontent".
The former president's supporters want the drink to boost his profile and fund his campaign for re-election in 2006.
Mr Fujimori fled to Japan in 2000 as his decade-long presidency collapsed in allegations of corruption and torture.
Peruvian prosecutors have been pushing for Japan to extradite him so he can be tried on charges ranging from murder and kidnapping.
Mr Fujimori denies the charges and Japanese authorities have refused all requests for his extradition.
He says he will contest Peru's presidential election next year, despite a ban on him holding public office until 2010.
A spokesman for Mr Fujimori in Lima, Carlos Raffo, told the Reuters news agency the drink is "a creative way to finance his campaign".
"People will associate the drink with all the good feelings they have about Alberto Fujimori," he said.
According to local media, Mr Fujimori's son Kenji has applied for Fuji-Cola to be registered as a trademark for the manufacture of beers, mineral waters and fizzy drinks.