First there were "freedom fries" - for patriotic Americans who couldn't stomach the French version because of their opposition to the war in Iraq.
Heinz ketchup has a new rival
Now there's "W" ketchup to dip them in.
The W apparently stands for Washington after the nation's first president - but the manufacturers are throwing their weight behind George W Bush's bid for re-election.
In an appeal to Republicans, the sauce's website says "you don't support Democrats, why should your ketchup?"
That is a reference to Teresa Heinz Kerry - wife of the Democratic presidential candidate John Kerry.
She inherited a fortune from her former husband Senator John Heinz, who died in a plane crash in 1991.
Even before this latest salvo, Heinz was forced to point out that it was a non-partisan organisation and that no member of the Kerry family was involved in its management.
The firm will be hoping the election doesn't become a food fight.