Wednesday, June 2, 1999 Published at 02:04 GMT 03:04 UK
Clinton attacks media violence
The president said Hollywood was affecting children's values
President Bill Clinton has criticised Hollywood and the video game industry for advertising and selling violent entertainment to children.
Speaking at the White House, the US president announced a million-dollar, 18-month investigation into the issue.
He said the average American child saw 40,000 dramatised murders by the time he or she turned 18.
He urged Hollywood to limit the amount of violence young people were exposed to, and said the presidential study would focus on whether advertisers were trying to sell children adult-only products.
President Clinton said he realised it was time for restraint after reading a video-game advert urging potential buyers to get in touch with their "gun-toting, cold-blooded, murdering side".
TV networks have dropped some violent programmes in the wake of the school killings, but BBC Washington Correspondent, Rob Watson, says it is unlikely that there will be major changes in the entertainment industry.
The president's Democrat Party receives considerable funding from Hollywood.
Furthermore, any form of censorship runs the risk of falling foul of America's powerful constitutional protection for freedom of speech and expression.