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Wednesday, July 15, 1998 Published at 04:54 GMT 05:54 UK


World: Americas

Fast food supremo dies

Richard McDonald stands in front of one of the restaurants bearing his name

One of the pioneers of fast food retailing, Richard McDonald - whose name is franchised in a worldwide network of burger restaurants - has died at the age of 89.

McDonald and his brother Maurice, known as "Mac," opened a barbecue restaurant in San Bernardino, California, in 1940.

After World War II, the brothers scaled back the menu and developed the idea of a limited menu, fast service operation.

In 1955 the brothers did a deal with a food service equipment salesman, Ray Kroc, to franchise the rights.

From Kroc's first restaurant in Illinois, McDonald's has grown into the world's biggest operator.

It now has more than 23,000 outlets in more than 100 countries.

Richard "Dick" McDonald was known as a marketing whiz who came up with the now world-famous Golden Arches, the early "red and white" tile restaurant design and other innovations including the "Millions Served" signs, which later read "Billions Served."

He is survived by his wife, Dorothy, a stepson, Gale French, and two grandchildren. His brother died in 1971.



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