South African farmers who revealed all for a calendar to raise money for their farmers' association and local charities have proved popular pin-ups.
The farmers wanted to put a smile of people's faces
Within a day of publication all 1,000 copies were sold out, mainly to women.
"We're surprised by the demand. We've had to order another 6,000 copies," the photographer Daniel Blignaut said.
The Viljoenskroon farmers were initially camera shy, but in the end had great fun modelling their "backsides and body flab", he said.
Inspired by the film Calendar Girls, the calendar has not been without controversy within the farming community.
The president of the Transvaal Agricultural Union said he was shocked.
The calendar is selling for 50 Rand ($9)
"The union distances itself from the actions of these farmers and due to the Christian character of our union, we can not identify ourselves with it," he said in a statement.
But Mr Blignaut said there was no question of vulgarity, as the eight farmers posed discreetly with farm implements.
"We just wanted to put a smile on people's faces and raise money for our small community," he said.