The Kenyan government says it will soon ban alcohol and tobacco advertisements from television and billboards.
Beer adverts are to disappear
Government spokesman Alfred Mutua said the ban was intended to protect children from the harmful effects of alcohol consumption.
Tobacco adverts are also set to be banned. In February, tobacco and liquor adverts were outlawed near schools.
Last month, the government said it would ban smoking in public places and raise taxes on cigarettes.
"The government notes that advertisements and media productions have a huge impact on behaviour and influence decision making of many people," Mr Mutua said.
"As a result, it is not easy to shield children from the impact of certain advertisements."
Announcing the move to ban smoking in public places, Director of Medical Services (DMS) James Nyikal said tobacco kills some 12,000 Kenyans each year and that banning smoking in bars, churches and sport stadiums would reduce that figure.
He said that Kenya spends five times more treating health problems from smoking than it raises in tobacco tax.