Audio
Indian cola wars
The long-running battle between Coca-Cola and Pepsi for supremacy in the soft drinks market has moved to a new arena. Both companies are pouring millions of dollars into India, in the hope of cornering that country's young and growing market. Coke and Pepsi have of course infiltrated virtually every corner of the globe, but as the BBC's Jill McGivering reports from Delhi, India is proving one of the toughest markets to crack.