Cage fighter Alex Reid has been voted the winner of this year's Channel 4 series of Celebrity Big Brother.
Singer Dane Bowers came second in the competition and ex-footballer-turned-actor Vinnie Jones came third.
Reid, who was booed on the launch night of the show, said he was "overwhelmed" at winning the show.
It was thought that putting Bowers in the house might cause friction as he once dated Katie Price, who Reid is now going out with.
"What an amazing, fantastic start to a new year," Reid said after he left the house to rapturous cheers by the crowd.
When presenter Davina McCall asked him how he had turned the public's perception around, he said: "I'm speechless. My whole agenda in here was just to be myself. I know I'm a good guy."
Asked by McCall, "who is Alex Reid?", he said: "He's a man, he's passionate, he's going to win a fight in three months. I'm a fighter and I'm a man in love."
When the crowd booed at the mention of his girlfriend Price, who was at the studios to greet him, Reid said: "I'm sorry guys, I'm not sorry, I love Katie Price. I really love her."
Bowers said he was "shocked" to have reached the final and he was glad Reid had won, calling him a "good lad".
Beacham was the only female to get to the final of the show
Jones, who lost favour with fans of the show because of his bossiness within the house, told McCall: "I was just trying to keep order in the house because a lot of people were selfish.
"I was just trying to keep some stability in the house."
Earlier Jonas Altberg - otherwise known as Basshunter - and veteran actress Stephanie Beacham were evicted.
Jones, who said he had "enjoyed" his time in the house , was not nominated by anyone in the house during the 27 days.
Altberg, who had a brief fling with fellow housemate Katia Ivanova during the show, came fourth.
He told McCall that he had "learnt a lot of lessons" during his stay in the house.
"I've never laughed so much in my life," he said.
Speaking of his relationship with Ivanova, the star said: "I'm completely over it. It's really hard to know if it's love or not, especially in the house. It was emotional. There wasn't anyone else in there who caught my attention."
Beacham, 62, who is best known for playing Sable Colby in US show Dynasty, said she had enjoyed a "completely blissful time" in the house.
This year's series will be the last shown on Channel 4, although the regular Big Brother starring members of the public will air in the summer.
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