Page last updated at 16:06 GMT, Thursday, 21 January 2010

Simon Fuller and Judy Craymer plan Spice Girls musical

The Spice Girls
The Spice Girls dominated the charts in the late 90s

A stage production based on the Spice Girls and their music is being created by Mamma Mia! producer Judy Craymer, Simon Fuller has announced.

The working title of Viva Forever takes its name from the girl group's 1998 number one single.

Music mogul Fuller - who managed the Spice Girls at their peak - and Craymer will work together to produce the show for London's West End.

Fuller said the Spice Girls are "very excited" about the project.

"What Judy has achieved with her all-conquering box office smash hit Mamma Mia! and what the Spice Girls created with their powerful record-breaking mix of girl power and hit songs, has influenced pop culture more than anyone can imagine," Fuller added.

Craymer said she planned to "create a unique celebration of the band and its music, with its own flavour and joyful message".

She added: "It is important to me that the excitement, style and humour of the Spice Girls is well represented on stage."


Fuller managed the Spice Girls, until they opted to manage themselves in 1997.

However, he has since worked with several of the band members on separate projects.

The Spice Girls dominated the charts in the late 90s with hits such as Wannabe, Mama and 2 Become 1, selling 75 million records.

In 2007, all five members reunited for a world tour. Since then they have gone on to launch separate careers in TV presenting, writing and fashion designing.

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