Bald-head adverts for NZ airline

The airline seeks bald fliers to use as "cranial billboards"

New Zealand's national airline is looking for bald passengers to head up a new advertising campaign.

The carrier said it wanted 50 passengers to be "cranial billboards" and publicise a new check-in service on their heads.

The fliers will be offered money to have their pates temporarily tattooed with the message.

The airline said it would pay NZ$1,000 (£380; $666) per head, making it easy money for bald frequent fliers.

The airline's marketing manager Steve Bayliss said in a statement: "How better to tell our customers that Air New Zealand is going to do something about [long check-in queues]... than through messaging they can read while they're standing in a queue themselves?"