Trusting your instincts may help you to make better decisions than thinking hard, a study suggests.
In some cases using your instincts is better than thinking too hard
University College London found making subconscious snap decisions is more reliable in certain situations than using rational thought processes.
Participants in the study were given a computer-based task and performed better when they were given less time to make their decisions.
The psychological research is published in Current Biology.
Ten volunteers were shown a computer screen covered in over 650 identical symbols, including one rotated version of the symbol.
They were asked to decide which side of the screen the rotated image was on.
Given a fraction of a second to look at the screen, the subjects were 95% accurate.
But when they were allowed to scrutinize the image for over a second, they were only 70% accurate.
Dr Li Zhaoping, of UCL's Department of Psychology said: "This finding seems counter-intuitive.
"You would expect people to make more accurate decisions when given the time to look properly."
The researchers said that in their test, the instinctive decisions were more likely to be correct because the subconscious brain recognised a rotated version of the same object as different from the original, whereas the conscious brain could identify the two objects as identical, albeit in different orientations.
Dr Li said: "The conscious or top-level function of the brain, when active, vetoes our initial subconscious decision - even when it is correct - leaving us unaware or distrustful of our instincts and at an immediate disadvantage.
"Falling back on our inbuilt, involuntary subconscious processes for certain tasks is actually more effective than using our higher-level cognitive functions."
Kim Stephenson, a psychologist researching some aspects of decision-making, said subconscious reactions could be an advantage in some situations.
He said people and animals were designed subconsciously to recognise and fixate on anything out of the ordinary as it could help to identify and escape from predators quickly, and so has an evolutionary advantage.
He said: "Your subconscious mind is more useful for specific things, where you don't have time and need to react quickly.
"It's not to say that if you've got to make a decision you should make it in a fraction of a second - that is daft.
"But your body is designed to do some things very quickly, so using instincts would be better there."
Dr Li agreed: "The trick is knowing when this applicable or not. Trusting your instincts is only useful in some situations."
Other research has drawn similar conclusions. Malcolm Gladwell published a best-selling book on the topic last year called Blink.