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The campaign has been launched by the Health Promotion Agency for Northern Ireland.
Our research also shows that the average age for young people to be offered drugs is 11  |
Rob Phipps, Health Promotion Agency
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Research conducted by the agency showed that nearly 10% of young people aged 10-13 in Northern Ireland have been offered drugs.
Of this number, three out of ten have actually experimented with drugs at some stage.
Rob Phipps, regional drugs programme manager with the agency said: "We last targeted this group three years ago, so now we have a new group of 10-13 year olds who need to be informed about the dangers of drug use.
"Our research also shows that the average age for young people to be offered drugs is 11.
"Therefore, we will be using a television advertisement supported by the booklet to try to get the message across to young people that drugs can be very dangerous."
 Campaign highlights dangers of drugs
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These will be distributed to every young person in the 10-13 age group via their school.
According to the research conducted by the agency, parents in Northern Ireland want to talk to their children about drugs.
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The television advertising begins on 18 January and will run for a month.
In March, a short advertisement will be shown to promote the National Drugs Helpline. The National Drugs Helpline number is 0800 776600.
The public information campaign is part of the wider Northern Ireland Drugs Campaign.
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