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Thursday, January 8, 1998 Published at 19:01 GMT Sci/Tech Hollywood woos and boos Net film buff ![]() Much of Hollywood is reacting cooly to Harry's site
Harry Knowles from Austin in Texas gets his information from people who have attended sneak previews of movies which are usually screened well before the official release date.
"It's the only way that as an audience member I can get advanced honest buzz on a film, without having to look at the movie poster which pronounces 'greatest movie ever', because we all know that the films which advertise that are not the greatest movies," he says.
Harry's mission control is a backroom of his father's house in an Austin suburb from where he remains in touch with a network of movie informers from around the US. He fields 50 phone calls and up to 1,200 email messages a day.
"I receive information from people writing the movies, the directors. Everyone. I've got two million readers a month. They are my spies."
"Ain't it Cool News " has become required reading for film buffs, Hollywood insiders and reporters covering the industry. It is also undermining the expensive publicity campaigns organised by the big studios.
Negative feedback posted by informers who had seen test screenings of Batman and Robin enraged its makers who blamed Harry for undercutting the movie's box office performance.
There have been legal efforts to curtail Harry's activities. After posting pictures of the giant bugs from the sci-fi movie, Starship Troopers, he received a cease and desist order from Sony Pictures
"He does believe and he does care that people have a right to find out the type of information we are giving. I don't understand the sensation that we are doing something wrong because we are trying to let people have fun with this," he says.
Titanic effect
The "Ain't It Cool News" report on the multi-million dollar film, Titanic, has been credited with reversing its early negative buzz. His statute in the industry is now growing to the extent that he is regularly sent unsolicited scripts and movies.
" I am contacted by people who are making the films who are very open about what they are doing. But ultimately I only go with it if I like the film," he says.
In an industry dominated by public relations spin-doctoring, "Ain't It Cool News" offers an independent take on the movie world. And it is proving popular.
The site's daily readership is five time greater than the daily circulation of Tinseltown's leading trade paper Variety.
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