Love is in the air for some lucky individuals as the nation unites to celebrate its own version of St Valentine's Day.
This Sunday, 25 January, is St Dwynwen's Day - named after a fifth century Welsh heroine.
The legend tells of a Welsh maiden who fell in love with a prince, Maelon Dafodrill, who intended to wed her.
Their marriage was not to be, but selfless Dwynwen wished instead that all lovers should find happiness.
But has her wish come true on this romance-filled day?
BBC News online asked two politicians, a singer, a presenter and a DJ to try and find out.
Lembit Opik - Leader of the Welsh Liberal Democrats
"I'm so depressed today because Sian (weather girl Sian Lloyd) is working in London and I'm here in mid Wales. The UK's obsession with the weather is keeping us apart!
On a perfect day we'd read the Sunday papers, have a nice lunch and go for a cycle around the lake. Then back to the house to a big open fire. But not today. It's raining down on me!"
Cerys Matthews - Singer
"I don't think I'll be doing anything to celebrate St Dwynwen's day this year to be honest. But I'll have a party with my husband Seth and my little girl Glenys Pearl over the weekend so I'm looking forward to that."
Huw Stephens - Radio 1 DJ
"St Dwynwen's Day is one of those funny days, like Mother's Day or Father's Day. It's hard to know if you should celebrate or not.
In my case I won't be celebrating as I don't have a partner. Instead I'll stay in my bedroom, all on my own, curtains shut, with a Sterephonics album on to add to the sadness."
Amanda Protheroe Thomas - presenter
I don't celebrate normally. It's just another day after all. Saying that it's a chance to tell someone you fancy you like them. I won't be sending a card - I'm too shy. It would be lovely to get a card though!"
Peter Hain - Welsh Secretary
"Unfortunately my wife and I are both working today so we won't have time to celebrate. If we did have the time we'd probably go for a nice walk in the Welsh hills.
It's just so difficult finding the time."