Model fronts anti-violence drive

The posters were devised after police spoke to young people

A model from Blackpool was fronting the start of a campaign on Wednesday to cut alcohol-fuelled violence in the resort.

Rachel Hall features on posters that are going up in the town and being taken in to schools and colleges as part of the Walk Away drive.

On the posters Ms Hall is dressed in skimpy clothing and on one she says "Hi boys! I'd rather have a laugh with you than see you in stitches."

The campaign is part of the Nightsafe initiative that involves police, licensees of pubs and clubs and Blackpool and Fylde councils.

It follows a voluntary code of conduct that licensees have signed to stop cheap drinks promotions in Blackpool town centre.

Lancashire Police said the posters are aimed at young men, aged 18 to 24.

Earlier this month a spokeswoman said: "Walk Away is looking at educating that age group targeting binge drinking and making the point that if you want to go home with a girl at the end of the night, that it's just not attractive."

The posters were devised after the force spoke to young people to find out what would make them think twice about their levels of drinking.