Jordan was hired after spotting an appeal for help in his local store
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A schoolboy has been hired by a high street store to explain a Japanese game to company directors.
Nine-year-old Jordan Allen spent two weeks teaching bosses and buyers from Woolworths how to play Yu-Gi-Oh.
He was drafted in after the executives found it impossible to fathom the complex rules.
The Pokemon-style trading card game is already popular in Japan and the United States and is set to become a craze with children in the UK.
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It felt good to tell the adults what to do for a change
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Having played the game since April, Jordan, from Chessington, Surrey, went to the firm's head office to explain the rules and offer winning tips.
Jordan said: "It is the best game I've played. It took a while before they cracked the rules but they weren't bad in the end.
"It felt good to tell the adults what to do for a change and I taught them some tricks and helped them play."
Woolworths commercial director for toys, Jo Hall, said: "We are sure Yu-Gi-Oh will be a number one seller this Christmas so we need to know how it works."
Jordan got the role after answering an appeal for help at his local Woolworth's branch in Chessington.
In return for his expertise, Jordan gets to keep the Yu-Gi-Oh playing cards.
His mother, Lisa, said: "He will certainly be able to teach them a thing or two. He is an expert on things related to trading cards."