The ban, which has yet to be implemented, is seen as a step in the right direction by the World Health Organisation.

The BBC's Sushil Sharma in Kathmandu says that while cigarette advertising has been restricted in many countries, only a few have imposed a ban on alcohol commercials as well.

He also says that the new legislation targets two of the country's fastest growing industries, and media executives are concerned about the advertising revenue they are about to lose, and want to be compensated.

The state-run television and radio station, and two other private radio stations depend on alcohol and cigarette advertisements for half their revenue.

The Information and Communication Minister, Jaya Prakash Gupta says that the government decision reflects the wishes of the majority of the Nepalese people, and he is looking at ways to minimise the losses incurred by radio and television.

But he also reiterated the need for wide support for the measure because of the potential benefits to public health.

The government say promoting good health is vital especially when the average life expectancy in Nepal is between 48 and 50 years.