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Thursday, December 31, 1998 Published at 15:43 GMT


Business: Your Money

Shares 1999: Time to invest?

City dealers are bracing themselves for a tough year

Stock markets may have staged an incredible comeback in the last few months of 1998. After a turbulent 12 months, calm has returned to the world's financial system.


What shares should you buy? Listen to the share experts
But it could prove to be just a temporary respite. Shares may face a difficult year ahead.

There are many reasons for investors to be cautious:

  • Global recession?

    Nearly half the world's economy is already in recession. There are fears that the rest of the world could follow.


    [ image: Russia's financial problems are far from over]
    Russia's financial problems are far from over
    Cuts in the cost of borrowing in the US, the UK and Europe have helped avert an immediate disaster. However some analysts believe the recent recovery in share prices is unjustified, given the problems the world economy is still facing.

    "(The rise in shares) leaves us at the end of the year looking rather nervous because frankly nothing has changed. Action may have been taken but the same issues are still there," said Justin Urquhart-Stewart, share expert at Barclays Stockbrokers.

    Brazil's economy, for example, has been propped up by a loan from the International Monetary Fund. However money is still flowing out of the country at an alarming rate, raising fears that it will have to devalue its currency.

    More bad news on the economic front is bound to hit share prices around the world.

  • Deflation

    The world economy could be heading for a sustained period of deflation, where prices fall as consumer demand dries up.


    [ image: Is the worst over in South East Asia?]
    Is the worst over in South East Asia?
    The Centre for Economic and Business Research (CEBR), a leading economic think tank, predicted recently that prices would begin to fall in the UK by 2002.

    Deflation would mean lower earnings growth for companies, which in turn would hit share prices.

    Stocks are normally valued on potential profits and dividends. Lower earnings growth therefore depresses market valuations.

  • Falling earnings

    Jeremy Batstone, head of research NatWest Stockbrokers goes further. He says that City analysts will have to slash their earnings forecasts next year and that company profits are likely to be flat or even fall.

    Economists agree that the UK and the world economy are heading for a marked slowdown next year, even if a full blown recession does not materialise.

  • Impeachment


    Justin Urquhart-Stewart: 'The big word is confidence at the moment'
    So far stock markets have shrugged off President Clinton's leadership problems. However as impeachment proceedings get underway next year Wall Street stocks in particular could be affected.

    "The big word is confidence at the moment. Whether it is Operation Desert Fox or the impeachment....it is yet more spears being thrown at the balloon. In itself it won't do anything but it may be a catalyst for something else," said Mr Urquhart-Stewart.

  • Year 2000 computer bug


    Jeremy Batstone: "The Year 2000 computer bug could cause problems'
    There is a final imponderable next year: the potential collapse in computer systems not able to cope with the year 2000.

    "We don't think it will be a vintage year by any stretch of the imagination and at the end of the year we have ... the year 2000 computer problem which is an issue we have never been in before and nobody can really quantify," said Mr Batstone.

    Reasons for hope

    However there are reasons to be more optimistic about the prospects for share prices.

  • Cash piles


    Justin Urquhart-Stewart: 'There is still more money coming in to the market'
    Financial institutions have been wary about investing in stock markets for some time. That has left many with large quantities of cash. With falling interest rates, however, these cash reserves are not earning a good return. Shares may offer a more attractive investment and so institutional buying may bolster the market.

    "There is still more money coming into the market and that money has to go somewhere," said Mr Urquhart-Stewart.

  • Mergers and acquisitions

    Slow earnings growth will prompt more companies to join forces to cut costs. Mergers and acquisitions are likely to buoy some stock prices.

  • Savings

    In the UK there is likely to be a rush to buy existing savings instruments such as Personal Equity Plans (PEPs) before they are abolished this spring to be replaced by a new government saving scheme, Individual Savings Accounts, which have so far proved unpopular.

    PEPs allow investors to save tax when they buy shares. So a surge in PEP sales will boost share prices.

  • Share buy-backs

    A change in UK tax law is likely to prompt companies to buy back huge amounts of their own shares, which in turn should boost earnings per share.

    Tough times ahead

    Barring anymore economic disaster, a stock market crash looks unlikely. Indeed experts believe the UK stock market is likely to rise.


    Jeremy Batstone talks about the gloomy prospects for shares
    That said share prices are unlikely to repeat the explosive growth they have enjoyed in recent years.

    Jeremy Batstone said: "We think it is almost impossible to see equities generate the kind of returns that have held sway, not just over the past four or five years but over the past fifteen years."

    He is predicting that the FTSE will rise to just 6,000 by the end of next year and that shares will generate a total return, including dividends and capital growth, of 10%.

    Justin Urquhart-Stewart is slightly more optimistic, predicting that the FTSE will hit 6,300 by the end of 1999.

    However he recognises that investors will have to show fleetness of foot to make a decent profit.

    Investors will have to willing to change their portfolio regularly and pick stocks with care.

    "The markets ... may be erratic but overall may not see an enormous gain," said Mr Urquhart-Stewart.

    Doubts about Wall Street


    [ image: Which way will Wall Street go?]
    Which way will Wall Street go?
    US shares could fare even worse.

    Abby Joseph Cohen, the share guru who works for US investment bank Goldman Sachs and correctly predicted rising stock prices in 1998, believes that Wall Street could face a more testing time in 1999.

    However she still believes the Dow Jones Industrial Average will rise to 9,850 as the US economy continues to grow, albeit at a slower pace.

    Other analysts are less sanguine.

    Recent market gains have been inspired by rocketing Internet stocks. However Mr Batstone believes that prices paid for Internet stocks have risen to sky-high levels and that the hi-tech bubble is in real danger of bursting.

    Spending wisely


    Justin Urquhart-Stewart: 'These are dangerous times for investors'
    So where should the cautious investor spend his or her money?

    Mr Urquhart-Stewart believe there are several ground rules that should be adopted in these sort of markets:

    • Invest in companies which are well traded so that you can buy in an out of them.

    • Look for companies that generate plenty of cash, not just those generating a nice idea, a concept or a theory that may be useful in times to come.

    • Invest in those companies that have got a competitive advantage. It could be a product, maybe a service - but in a low inflation environment companies need something that stands them apart from the rest.

    Global investments


    Jeremy Batstone: 'Investors could end up with a total return of 10% from UK shares'
    Mr Batstone thinks investors should take an international approach.

    "Globally investors should be thinking perhaps of Continental Europe. Certainly the region of 1998 was Continental Europe. Returns have been substantial.

    However even Continental Europe may not be a happy hunting ground for share pickers.

    "It (Continental Europe) is probably going to be the motor of growth in the global economy next year. The problem is share prices are already reflecting that," he said.

    The advent of the euro, the new European single currency, could also fuel economic growth.

    Sector tips

    Paul Kavanagh, a director of stockbrokers Killick & Co, believes that, while some sectors will do badly, telecommunications groups, TV and cable operators and IT companies will provide a safe haven for investors cash. Good luck

    So hold on tight; it promises to be a rough ride for shares in 1999.

    And good luck - you could well need it to make a sizeable return on you investment.



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