Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education



Front Page

World

UK

UK Politics

Business

Sci/Tech

Health

Education

Sport

Entertainment

Talking Point
On Air
Feedback
Low Graphics
Help

Tuesday, December 1, 1998 Published at 11:42 GMT


UK

Ham-tastic says Asda

Asda: Their Parma ham is packaged in Wiltshire

Italian meat producers have failed in their attempt to stop UK supermarket chain Asda selling its own, cheaper version of Parma ham.

Three Court of Appeal judges ruled that European regulations do not include strict Italian rules on slicing and packaging.

Therefore, they said, Parma ham produced in the UK did not have to comply with Italian slicing standards.

The judges dismissed the appeal by the powerful Parma ham trade association, Consorzio del Prosciutto di Parma.


[ image: Judges say ham can be sliced in the UK]
Judges say ham can be sliced in the UK
The producers were angry that Asda packs the meat in the UK, contravening Italian law which says it must be packed within the Parma region.

The Consorzio was seeking an injunction enforcing the Italian rules which say all Parma ham must be prepared for sale in its home region in north-east Italy.

The High Court had already thrown out the Italian ham producers' case against Asda Stores, and its slicers and packers, Hygrade Foods Ltd, of Corsham, Wiltshire in January.

But the Italians were given leave to appeal.

Asda, which says its ham is up to 61% cheaper than its competition, celebrated its win by setting up a Parma ham stall on the pavement outside London's Law Courts.

A placard by the stall described the case as "The Barmy Parma Drama".

The so-called "Parma drama" is just one in a series of legal wrangles involving food sold under the name of an area or region which specialises in producing it.

Any cheese can carry the name of Cheddar

European laws protect the names of certain famous products such as Champagne, a title that can only refer to sparkling wine from the renowned French province.

But others, such as Cheddar cheese, have become so widely used that the EU says it cannot stop producers across the globe using them.

However, while any cheese can carry the name of the Somerset village the words West Country Farmhouse Cheddar are restricted under the EU's Protected Designation of Origin regulations.

The same rules have prevented British producers such as Yorkshire farmer Judy Bell from selling "Feta" cheese. EU regulation 2081/92 says the term can only be applied to sheep or goats' milk churned in Greece.

An appeal against the ruling should be settled later this month but meanwhile Mrs Bell has also been stopped from calling her product Yorkshire Fetta or Pheta in a bid to escape the ban.

Stilton, Swaledale and Single Gloucester are also protected by the eclectic EU list - but Double Gloucester is not included.

Brewers are prevented from cashing in on the names of traditional regional brews such as Newcastle Brown Ale, Kentish Ale and Rutland Bitter.

But wrangling over contents of the list continues and British officials recently saw off a French bid to end restrictions on the use of the words Cornish clotted cream.

The Ministry of Agriculture, Fisheries and Food are so concerned about the issue they will host a conference in the new year to encourage regional producers to band together and win protection for their products.



Advanced options | Search tips




Back to top | BBC News Home | BBC Homepage | ©


UK Contents

Northern Ireland
Scotland
Wales
England

Relevant Stories

30 Jan 98 | oldBusiness
Asda sends ham producers packing





Internet Links


Prosciutto di Parma

Shopping in Parma


The BBC is not responsible for the content of external internet sites.




In this section

Next steps for peace

Blairs' surprise over baby

Bowled over by Lord's

Beef row 'compromise' under fire

Hamilton 'would sell mother'

Industry misses new trains target

From Sport
Quins fightback shocks Cardiff

From Business
Vodafone takeover battle heats up

IRA ceasefire challenge rejected

Thousands celebrate Asian culture

From Sport
Christie could get two-year ban

From Entertainment
Colleagues remember Compo

Mother pleads for baby's return

Toys withdrawn in E.coli health scare

From Health
Nurses role set to expand

Israeli PM's plane in accident

More lottery cash for grassroots

Pro-lifers plan shock launch

Double killer gets life

From Health
Cold 'cure' comes one step closer

From UK Politics
Straw on trial over jury reform

Tatchell calls for rights probe into Mugabe

Ex-spy stays out in the cold

From UK Politics
Blair warns Livingstone

From Health
Smear equipment `misses cancers'

From Entertainment
Boyzone star gets in Christmas spirit

Fake bubbly warning

Murder jury hears dead girl's diary

From UK Politics
Germ warfare fiasco revealed

Blair babe triggers tabloid frenzy

Tourists shot by mistake

A new look for News Online