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Monday, November 23, 1998 Published at 11:56 GMT


Business: The Economy

Retailers set for 'grim Christmas'

Shoppers are waiting for bargains this year

Christmas sales in the UK are set to be the worst in 20 years, according to the retail consultancy, Verdict.

A new report by the consultancy predicts that UK retail sales will rise just 0.8% in November this year compared to last year, and just 3% in December, leaving retailers with mountains of unsold stock.

"They will have not anticipated the dramatic weakening of consumer demand since September and have ordered stock more in keeping with sales growth seen earlier in the year." the report said.


[ image: It's getting harder to attract shoppers]
It's getting harder to attract shoppers
That could be good news for consumers who are increasingly leaving their Christmas shopping until the last minute, or waiting until the January sales to find bargains.

Verdict predicts that the best bargains will be in clothing and household goods, where unsold stocks could amount to 7% of total goods.

Christmas sales of food, drink and tobacco, and consumer electronics are predicted to be relatively strong.

Big retailers hit

Recently some of the biggest names in retailing, like Marks and Spencers, Sainsbury's, and Storehouse, owner of Bhs and Mothercare, have reported a sharp slowdown in sales.

Marks and Spencer was forced to introduce its first-ever pre-Christmas sale, the "value" campaign.

But Verdict believes that the dramatic price cuts will not be enough to get shoppers in an early Christmas spending mood.

It says spending will still be concentrated in the last week before Christmas.

Consumers have become more canny and expect further reductions in price.

The fears of a global recession have dealt a blow to consumer confidence.

"Such spending caution, if prolonged, could precipitate the very recession that consumers fear," the report said.

Christmas sales are increasingly critical for the profits of both retailers and consumer product companies, ranging from the traditional drinks and perfume to video games and mobile phone manufacturers.



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The Economy Contents


Relevant Stories

19 Nov 98 | The Company File
Storehouse warns of retail gloom

18 Nov 98 | The Economy
Christmas blues hit high street

05 Nov 98 | The Economy
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03 Nov 98 | The Company File
Downturn sparks Marks' profit slump

28 Oct 98 | The Company File
Sainsbury warns of shopping 'stagnation'





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