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Excellent programme. Short, sharp and incisive comment on branding issues. I'm a marketing lecturer and can use bits of this programme in a number of lectures.
Gary Harden, UK

I really liked the programme last night. It was really informative. I teach media studies to 'A' level students and this programme would be ideal for lectures.

Celia, UK

The programme on "Brand it like Beckham" tonight was very good. It highlighted just how much sponsors are investing in brands and not sports. We at the Touchball Association of Great Britain are organising a World Tournament attracting seven different countries from around the world to Great Britain in August and as yet have failed to find one sponsor - all because we are a minority sport. Yet we can offer far more return on a company's investment than the big sports because we are closer to our audience. This I find really annoying.
Phil Moore, England

Thanks for a great show. My A-level students are studying the sports industry and this will be useful for them.
Roger Eadon, Head of Pe, Southam College, England

I teach A'Level Media studies and this programme would be excellent to show to the students and get them to do work based on it.
David, England

Watched your programme Brand it like Beckham yesterday and found it really interesting as I work at an ad research agency on Adidas.

I really liked the programme last night. It was really informative. I teach media studies to 'A' level students and this programme would be ideal for lectures.
Celia