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Everyone here at the BBC is wetting themselves over the new promotion for BBC ONE.

Perhaps you've seen it on screen or read about it in the papers. It features a man with no shirt on who does amazing leaps, twirls and gymnastic stunts across a skyline as he hurries home to watch his favourite TV network. It's supposed to typify the energy, youth and excitement that is the new BBC ONE.

It is an amazing piece of work, and we think we can take the idea and give it a treatment that suggests not a BBC ONE viewer but a Radio 4 listener.