Cider crisis
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Cider crisis |
| An ever smaller number of us would admit to being cider drinkers but earnings figures from cider maker HP Bulmer out on Monday show that there must be some tippling on the quiet. Bulmer PLC announced that profits are steady at £28.6m whilst the company's turnover was up a massive 57%. The toughest challenge for the company lies in the youth drinks market where cider is facing intense competition from alcopops. The BBC's Sarah Pennells reports
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