Paper wars

Brutal circulation wars have been a feature of Britain's newspaper industry ever since the advent of mass-market titles. At present, the most intense competition is between the Daily Express and the Daily Mail. Newsagents are being offered money if they can win Daily Express customers over to the Daily Mail. The Guardian media commentator, Roy Greenslade: "I've been in touch with several circulation departments across Fleet Street today and they've never heard of this before."